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The magnetics network

Nine magnetics properties are live. The good news: two genuinely strong educational sites and a clean distribution storefront. The bad news: two sites are exact duplicates, one domain is an empty "Welcome to nginx" page, and a public directory is quietly scoring the very companies the roll-up wants to buy. Here is what each one does, its purpose, and whether it helps or hurts.

Reviewed from the live sites · 6 standalone domains + 3 network subdomains · Compiled November 2, 2026

3real assets
2mixed / needs a decision
3duplicate or empty
1internal tool

Site by site

What each one is doing

maxelmag.com ↗

Keep · asset

What it is: a clean, well-written explainer of the "maxel" (the magnetic pixel) — what it is, how a pattern is printed, from pattern to part. Educational, static, agent-friendly.

Helps
Owns the "maxel" concept, top-of-funnel education, strong AEO content that AI engines can quote. Feeds Polymagnet.
Watch
Make sure it links cleanly to the real buying path (Polymagnet / a distributor), or the education leaks value.

What it is: an application-angle explainer — "mechanisms without moving parts," how coded multipole magnets replace springs, latches, detents and bearings. Engineer-facing.

Helps
Owns "multipole magnets," frames the value as replacing mechanical parts (the strongest sales angle), good AEO asset.
Watch
Overlaps in intent with the CodedSpring sites below; keep the angles distinct so they don't compete for the same searches.

maxelmagnets.com ↗

Keep · the storefront

What it is: "CodedSpring" — a beta-test distributor storefront for Polymagnet parts (align, latch, spring, hold, detent, custom), with shipping and returns. The actual buying path.

Helps
A real distribution and sales channel for Polymagnet behaviors, consumer-friendly, decoupled from the corporate site.
Hurts
It is byte-for-byte identical to polymagnetics.com below — the two cannibalize each other's search ranking. Pick one.

polymagnetics.com ↗

Fix · duplicate

What it is: the same CodedSpring storefront as maxelmagnets.com — identical title, copy and layout, on a second domain.

Helps
A strong, descriptive domain name ("polymagnetics") worth keeping.
Hurts
Duplicate content splits authority and can trip search-engine duplicate penalties. Decide: make this the canonical one and 301 the other, or give it a distinct angle.

magnetpoly.com ↗

Fix · mirror

What it is: the full Polymagnet (Correlated Magnetics Research) Shopify store — the same storefront as polymagnet.com, served on this domain.

Helps
Defensive domain; catches the "magnetpoly" search term.
Hurts
A second live copy of the company store is duplicate content against polymagnet.com, and it inherits every weakness from that site's audit (no rare-earth story, broken headings). Simplest fix: 301 it to polymagnet.com.

wholemagnetics.com ↗

Empty · decide

What it is: nothing yet — it serves the default "Welcome to nginx!" page. The domain you named, and it's unbuilt.

Could help
The best name in the set for a hub: "whole magnetics" could be the umbrella that ties the education sites, the storefront and the directory together — or the public face of the platform story.
Hurts now
A live domain showing a raw server page looks broken to anyone who finds it, and wastes the best name in the network. Build it or 301 it.

What it is: a WholeReach sector directory that grades magnetics companies' websites on a public 9-check rubric, with a market map, guides and a lead-capture ("get your score").

Helps
Lead generation for the auto-marketing engine, positions the network as the magnetics-marketing authority, and maps the whole industry.
Hurts
It publicly scores companies — including names on the roll-up board (e.g. Bunting). A company Tim is about to approach as a partner finding a Tim-connected site that graded their website could sour the conversation. See the flag below.

What it is: the WholeSEO product landing for the magnetics vertical — an "automated marketing department" that reads a magnet maker's site, scores it, and produces work. Built for agents, not just people.

Helps
Productizes the auto-marketing engine for magnet makers; a clean sales funnel and a smart Agents-First pitch.
Watch
Same consideration as the directory: selling marketing services to the same firms the roll-up may buy is a mixed signal. Keep the two motions clearly separate.

polymag.deptless.com

Internal tool

What it is: the Auto Marketing Engine sign-in for the magnetics ("polymag") instance — the back-end that runs the directory and the WholeSEO product.

Helps
The engine behind the magnetics marketing motion.
Watch
Internal only — fine as a login wall. Just make sure it isn't indexable and carries no public content.

The one to think about

⚠ A Tim-connected site is scoring the roll-up's targets

magnetics.wholereach.com publicly grades magnetics companies' websites, and some of those companies are on the War Room board (Bunting shows up today; Hirst, Oersted and others fit the directory's scope). It's a neutral website-score directory, not an "acquisition targets" list — so it doesn't break the rule about never naming targets publicly. But strategically: when Tim walks up to one of these owners as a friendly partner, a quick search that surfaces a site in Tim's orbit having graded their website could read as presumptuous. Decide whether roll-up candidates should be quietly kept off the public directory, or whether the two motions should be visibly unconnected.

What to do

The cleanup, in priority order

  1. Build or redirect wholemagnetics.com. It's the best name and it's empty. Either make it the network hub (tying education + storefront + the platform story together) or 301 it to polymagnet.com this week.
  2. Kill the duplicate. maxelmagnets.com and polymagnetics.com are identical. Pick the canonical storefront, 301 the other to it (or give each a genuinely distinct angle and add canonical tags).
  3. Decide magnetpoly.com's job. It's a second copy of the Polymagnet store. Simplest: 301 to polymagnet.com. If it should stand alone, it needs its own content, not a mirror.
  4. Protect the two assets. maxelmag.com and multipolemagnets.com are the strongest pieces — keep them distinct, and make sure both route cleanly to a buying path.
  5. Resolve the directory question. Keep the roll-up candidates off the public WholeReach magnetics directory, or make the marketing motion and the roll-up visibly separate, so the two don't undercut each other.
  6. Fold the magnetics story into the platform. Every education site should reinforce the one claim — programmable magnets that cut rare earth — the same story the audit says is missing from polymagnet.com itself.

The one-sentence read

The network has real assets buried in clutter. Two strong educational sites and a storefront are being diluted by two duplicates and an empty flagship domain — and one directory quietly scores the companies the roll-up wants to court. Consolidate the duplicates, build or retire the empty names, and keep the marketing motion and the roll-up from stepping on each other, and this becomes a tight, mutually-reinforcing magnetics presence instead of nine scattered URLs.