A clean, working product store that undersells a platform company at the exact moment the market is desperate for one. The site sells magnets and demo kits well. It says almost nothing about the rare-earth reshoring story, the platform, or the partners-and-investors Tim is actually courting — the three things that turn a parts shop into a fundable roll-up.
At a glance
Graded for what this site has to do now: sell to engineers, and signal a platform to partners and investors.
Credit where due
Fix this week
Found: the words "rare earth," "reshoring," and "supply chain" do not appear on the homepage at all. The single biggest reason to buy a Polymagnet right now — it cuts rare-earth material and China exposure — is missing from the pitch.
Fix: add one hero line and a short band: "Designed for the rare-earth crisis — cut magnet material up to 80%, design out heavy rare earths, substitute ferrite." It's already the lead of your investor deck; put it where buyers land.
Found: the one H1 on the homepage reads "Polymagnet (Correlated Magnetics Research) Polymagnet (Correlated Magnetics Research)" — the brand name duplicated, not a value proposition. Google and AI engines read the H1 as the page's headline.
Fix: make the H1 the promise, e.g. "Program a magnet's field for your application — and use far less rare earth."
Found: Magnetizers, Management Team, History and Products use an H2 for the page title and carry no H1. That hurts both search ranking and screen-reader navigation.
Fix: promote each page's title to a proper H1 (a one-line Shopify theme edit).
Found: /collections/all ("Products") is missing its meta description, so search and share snippets are auto-generated and weak. Other pages have good descriptions.
Fix: add a product-collection description in Shopify — one sentence naming the categories (magnets, magnetizers, design software, demo kits).
Found: no telephone link anywhere on the pages checked, and the only contact route is a buried "Contact Us" on the magnetizers page. For B2B equipment and partnership deals, buyers expect to reach a human fast.
Fix: put a phone number and an "email engineering" link in the header and footer. Add a visible "Talk to an engineer" button beside "Order a demo kit."
The repositioning
Found: the words "partner," "partnership," and "investor" appear nowhere on the homepage. The site presents a catalog, not a company you'd back or sell your business to. That's the gap between a Shopify store and the "Applied Materials of Magnetics."
Fix: add a "Platform" narrative (IP + design software + magnetizers + services + data), a "Partners" page (for the equipment firms you'll work with and roll up), and a quiet "Investors / contact" path. Mirror the ceotim.com operator story.
Found: 0 structured-data (JSON-LD) blocks on the homepage. Engineers increasingly ask an AI, not Google, "who makes programmable multipole magnets?" — and this site gives the machines nothing to quote.
Fix: add Organization, Product and FAQ JSON-LD; publish a short, factual FAQ (what a maxel is, operating window, materials, lead time) and an llms.txt. This is the WholeTech Agents-First standard — aim 90+.
Found: a logo wall, but no case studies. Your own materials hold four strong, specific wins (a top-tier auto multipole control system that didn't corrupt a Hall sensor; data-center ferrite substitution; distribution-center material reduction; a DARPA navigation project).
Fix: publish two or three as anonymized case studies ("Top-tier global auto company"), each with the problem, the result, and the material saved. Proof is what converts engineers and reassures investors.
Found: the real engineering story — how maxels are written, the operating window, magnetic-circuit optimization — lives in the IEEE talk, not on the site.
Fix: add a "How it works / Technology" page from the IEEE deck content. It doubles as the best AEO content you can publish.
polymagnet.com is doing the small job well (sell a kit) and the big job not at all (signal a fundable platform). The fastest, highest-leverage change is to put the rare-earth / reshoring story and a partner-and-platform narrative on the homepage — the same story that's already in the investor deck and on ceotim.com. That single shift reframes the company from a magnet vendor into the Western equipment platform the reshoring wave needs, for buyers, partners and investors at once.
Do this, in order
Grounded in the live site: no "rare earth" on the homepage; H1 is the duplicated brand name; inner pages carry no H1; /collections/all has no meta description; 0 JSON-LD blocks; no phone link; no partner/investor language on the homepage. Strengths confirmed: OG tags, canonical, gtag, meta descriptions on most pages, a trust logo wall, management and history pages, a working demo-kit funnel.